下面以如何利用第三方博客平臺的相關功能，介紹博客品牌維護，外部鏈接建設的典型步驟。
The following to how to use the correlation function of the third party blog, the blog brand maintenance, the typical steps of the construction of the external links.

⒈選擇博客平臺，創建博客
Choose the blog platform, to create a blog

搜索引擎優化者如果進行博客的外部鏈接建設，應該首先選擇適合的博客平臺，并獲得發布博客文章的資格，也就是注冊并創建博客。平臺都比較火，人氣也很旺，搜索引擎優化者應該選擇和自己網站建設的主題相關，網站銷售產品的潛在受眾比較吻合的博客平臺。
Search engine optimization if the blog for the construction of the external links, should first choose the blog platform, and publishing blog posts qualifications, is to register and create a blog. The platform is fire, popularity is also very popular, search engine optimization should choose and their web sites related theme, the potential audience site selling products is consistent blogging platform.

在人氣選擇方面，如果要選擇訪問量比較大以及知名度較高的博客平臺，可以借助Alexa排名做一哥大概比較，網站的Alexa排名可以到www.alexa.com www.lnixs.com進行查詢：
In the choice of popularity, if we choose to visit quantity is large and well-known blog platform, can use the Alexa rankings do a website about comparison, Alexa rankings to www.alexa.com www.lnixs.com query:

新浪的網站創建于1998年09月16日到現在已經15年21天了，新浪的一天的獨立IP大概在2358萬人，這個訪問量的28.9%就是新浪博客的獨立IP量： 23586000*0.289=6816354
Sina website founded in 1998 09 months 16 days up to now has been 15 years and 21 days, Sina day independent IP in about 23580000 people, the independent IP 28.9% of the traffic is Sina blog: 23586000*0.289=6816354

也就是說，新浪博客系統，一天的獨立IP大概是681萬人。
That is to say, Sina blog system, a day of independent IP is about 6810000.

通過上述方法，可以大概確定網站的訪問人數，另一方面，對于某一領域的專業博客網站，則應在考慮其訪問量的同時還要考慮其在該領域的影響力，影響力較高的網站，其博客內容的可信度也相應較高，這對后期博客品牌的營銷型網站建設的建立和有明確的需求的用戶吸引都有重要的意義。
Through this method, can probably determine the total number of Web sites, on the other hand, for a professional blog site, you should consider the traffic should also consider its influence in the field, the influence of higher site, higher credibility of the blog content, it has the vital significance to establish the blog brand and has a clear demand of users.

⒉確定博客受眾，制定博客建設目標
Determine the blog audience, making blog construction goal

在開始進入具體的博客更新之前，需要先明確博客建立的目標，并且確定建設博客的目標。
Before starting to enter a specific blog, need to clear the blog set goals, and determine the construction of blog target.

在這里的博客建設，指的是建立專業的博客平臺，運用博客宣傳網站，或者網站的產品或品牌。對電子商務網站來說真正的博客營銷是靠原創的，專業化的內容吸引潛在購買者（或者客戶），培養一批忠實的博客閱讀者，在閱讀者群體中建立信任度，權威度，形成博客品牌，進而影響閱讀者的思維和購買決定。
Here on the blog construction, refers to the establishment of professional blogging platform, use blog website, or the website of the product or brand. The electronic commerce website blog marketing real is to rely on the original, professional content to attract potential buyers (or client), to train a group of loyal blog reader, reading groups in the establishment of trust, authority, forming the blog brand, then influence the reader's thinking and purchase decision.

在制定博客建設目標的時候，應該明確目的，是通過博客影響用戶購買行為？還是為自己的平牌推廣做鋪墊？還是單純的只是為網站的外部鏈接建設服務？只有當首先確定自己的目標之后，后續的博文編寫，流量引導，外部鏈接建設才回有的回報。
In the development of blog construction goal, should be a clear objective, is through the blog influence the user purchase behavior? Is laying the groundwork for their flat brand promotion? Or simply for the website construction of the external links service? Only when the first to determine their own goals, subsequent blog writing, direct traffic, construction of the external links back to some rewards.

細節方面，這時候應該大致確定從事博客寫作的人員計劃，每個人的寫作領域選擇，博客文章的發布周期等，由于博客寫作內容有較大的靈活性和隨意性，因此博客建設計劃實際上并不是一個嚴格的“企業營銷文章發布時刻表”，而是從一個較長時期來評價博客建設工作的一參考。
The details, it should be roughly determined in blog writing personnel plan, select each person writing field, blog post release cycle, because the blog writing content have great flexibility and randomness, so blog construction plan is not a strict "marketing article release schedule", a reference to it from a longer period to evaluate blog construction work.

⒊ 博客文章的寫作與堅持更新
The blog article writing and adhere to update

確定博客建設目標之后，就可以著手進行博客文章的寫作。當博客建立好，博文準備好之后，就需要按照上一步中的博客建設計劃開始持續的更新。
After determining the blog construction goal, can proceed to the blog article writing. When a blog post, after ready, you need to step on the blog in the construction plans to start continuous updates.

在博客寫作方面，其實和網站的內容建設是類似的，可以參考本書前面章節中介紹的內容建設方法，選擇好的標題，內容，采用清晰的結構，優秀的排版等方式，將自己的博客文章寫作做到足夠優秀。
In the blog writing, in fact, and the content of the website construction is similar, content construction method described in the previous sections of reference book can, choose a good title, content, a clear structure, layout, excellent, will own blog article writing, do good enough.

在博客更新方面，無論一個人還是一個博客團隊，要發揮博客 長期價值，就需要堅持不解的寫作，博客偶爾發表幾篇新聞或者文字是不足已達到博客建設的目的的。
In terms of the renewal of the blog, regardless of a person or a team blog, the blog will play a long-term value, need to keep writing, blog and occasionally published several articles news or text is shortage has reached blog construction purposes.

從另一方面將，有規律，穩定地博客更新，也更能即使地抓住閱讀者的眼球，把握最近趨勢，微博客品牌建設帶來更大的助力。
On the other hand, regular, stable to update the blog, also can even to grab the reader's attention, grasp the latest trends, micro blog brand building more power.

⒋ 博客文章中的外部鏈接技巧
The blog article's external links skills

開始更新博客以后，不要急著進行外部鏈接建設，一般要等著博客擁有一定的人氣，搜索引擎已經收錄之后，才考慮在博客文章更新的時候，增加一定的外部鏈接，博客文章中的外部鏈接，應該根據優秀外部鏈接的判斷標準，恰當，合理地出現，比如正文中首段出現一次錨文本為主關鍵詞的外部鏈接，正文中出現兩三個一輔關鍵詞為錨文本的外部鏈接，正為末尾出現一網站名為錨文本的外部鏈接等。
After starting to update the blog, do not rush to external links construction, generally have to wait the blog has certain popularity, after the search engine has included, to consider when blog update, add some external links, blog posts in the external links, should according to the judgment standard, the excellent external links properly, reasonably appear, such as the first paragraph a anchor text keywords external links, text appeared in two or three an auxiliary keywords as the anchor text of external links, is a website called the anchor text links to the end.

需要注意的是，不要再每個博客文章中都加入這些以關鍵詞為錨文本的外部鏈接，千萬不要讓整個博客的每個文章都有志向一個網站的外部鏈接，應該適當地指向一些其他網站的鏈接，或者摩羯文章不出現外部鏈接，但是出現文字推薦也是很好的方法。
Of note, these keywords as the anchor text of external links are added to stop every blog post, don't let each article the whole blog has the ambition of external links to a web site, should be appropriate to some links to other web sites, or Capricorn is not external links, but the text recommended is also very good.

⒌博客首頁的外部鏈接
The blog page external links

博客更新一段時間以后，在擁有一定的訪問量，搜索引擎有一定的收錄量之后買就可以考慮在博客首頁適當的增加一些外部鏈接。
To update the blog after a period of time, with a certain amount of access, search engines have included some after buying can be considered in the blog page appropriate increase in the number of external links.

在目前的很多博客系統中，都提供“友情鏈接”功能，搜索引擎優化者可以利用此功能建設單向的外部鏈接，也就是指向需要優化的網站的鏈接，而不需要網站做紙箱此博客的外部鏈接。
In many blog system at present, offer "links" function, search engine optimization can check the function of the construction of external links, is to optimize the site links, and does not need to do this blog website external links carton.

⒍ 將博客建設與其他資源相結合
The blog construction and other resources combined

博客雖然比較適合一般的搜索引擎優化者用來外部鏈接，但是并不代表博客應該是獨立存在的，相反沒有修的博客建設一定會借助其他的資源，達到更好的博客建設效果。
Blog though search engine optimization is suitable for general for external links, but does not represent the blog should be independent, instead did not repair the blog construction will make use of other resources, to achieve a better blog construction effect.

在通常情況下，將博客文章的內容與網站的內容相結合，和其他同類的博客建立交換鏈接，加入，建立博客圈子，找到更多的同類博友等方法，都是不錯的博客建設資源結合方式。
In general, the content and the website blog content of the combination, and other similar blog exchange links, add, establishing a blog circles, find similar blog for more, are a good blog construction resource combination.

⒎ 對博客建設的效果進行評估
To evaluate the effect of the construction of the blog

與其他的搜索引擎優化方法一樣，博客建設的效果也有必要進行跟蹤，并根據發現的問題不斷完善，改進。以便讓博客發揮更多的作用。博客建設的效果評價方法，目前沒有完整的評價模式，不過可借助最常用的網絡訪問統計獲取博客的訪問人次，進而大體獲知博客的流量情況，也可以借助網站的訪問統計系統，來查看博客上的外部鏈接為網站帶來的流量。
As with other methods of search engine optimization, blog construction effect is necessary for tracking, and according to the problems of continuous improvement, improvement. In order to let the blog to play more of a role. Effect evaluation method for the construction of the blog, no complete evaluation mode, but with the help of visits the most commonly used network access statistics for the blog, flow and generally that blog, also can use access statistics system Web site, to see the blog external links to bring traffic to the site.

還可以借助一些外部鏈接查詢工具，查詢博客的外部鏈接是否對網站優化產生效果，比如GOOGLE 網站管理員工具中的外部鏈接報告。雅虎外部鏈接查詢等。
You can also use some external links query tool, query blog external links have effect on the site optimization, such as the GOOGLE webmaster tools in the external links report. External links query Yahoo.

一般來說，博客建設的步驟比較簡單，任何搜索引擎優化者都可以采用，在外部鏈接建設中，搜索引擎優化都應長期擁有一個或者幾個優秀的博客，這樣可以快速讓需要優化的網站獲得高質量的外部鏈接。
Generally speaking, the blog of the construction procedure is relatively simple, any search engine optimization can be used, in the construction of the external links, search engine optimization should have one or several excellent blog, this can quickly get to the optimization of the website to obtain the high quality of the external links.