SEO網(wǎng)站優(yōu)化最終的目的就是為了讓用戶體驗更加的良好，使外貿網(wǎng)站的存在更具價值。而這一切都需要通過用戶的投票來判斷的。況且決定外貿網(wǎng)站前途的是用戶，當用戶在外貿網(wǎng)站中得到理想的體驗訪問度時，自然就對外貿網(wǎng)站產(chǎn)生一種喜歡的心理。而且這也是讓用戶進行再次回訪的有力保障。所以說，外貿網(wǎng)站SEO優(yōu)化其實就是為了用戶體驗而活的，那么對于外貿網(wǎng)站優(yōu)化所涉及的因素那么多，怎么才能做得更好呢?今天筆者談談提升北京網(wǎng)站建設用戶體驗須做好的四個細節(jié)優(yōu)化： 　　
SEO website optimization the final purpose is to let the user experience is good, so that foreign web presence more value. And all of this must be judged by the user's vote. And decided to trade website promising is the user, when the user is in the experience of foreign trade website access, naturally produce a love psychology of foreign trade website. And it also allows users to guarantee the return visit. Therefore, the foreign trade website SEO optimization is for the user experience and live, then the factors involved in foreign trade website optimization so much, how can we do better? Today I talk to enhance the user experience optimization must be done four details:

讓用戶眼前一新的外貿網(wǎng)站視覺效果
Let the user at present a new foreign trade website visual effect

用戶都喜歡清晰自然，具有良好視覺效果的外貿網(wǎng)站。當新用戶第一次訪問外貿網(wǎng)站時，自然更多的是依賴第一印象或者第一眼緣來判斷自己喜不喜歡外貿網(wǎng)站的。而且沒有哪個用戶對一些老掉牙的外貿網(wǎng)站界面產(chǎn)生興趣。能否讓新用戶進行二次三次回訪或者直接打造忠誠的用戶，則外貿網(wǎng)站對用戶產(chǎn)生的具有沖擊性的視覺效果非常關鍵。用戶喜歡具有新鮮感的外貿網(wǎng)站界面而且還不能與外貿網(wǎng)站的主題沖突，對此類的外貿網(wǎng)站用戶都投以非常感興趣的熱情招待的。所以站長在提升用戶體驗時，要善于抓住吸引用戶眼球的小技巧，讓第一次訪問的用戶留下一個很深的印象，對于能否讓用戶再次回訪具有非常大的幫助的。 
Users are like clear and natural, has the good visual effect of the foreign trade website. When the first new users access to foreign websites, nature is more dependent on the first impression or the first eye margin to determine their own like or not like foreign trade website. But no user on some of the old foreign trade website interface of interest. If a new user is two times three times return or directly to create loyal customers, the foreign trade website to the user with the impact of the visual effects are very critical. Users love with fresh trade website interface but also can not be with the foreign trade website theme of this kind of conflict, the foreign trade website user with very interested in hospitality. So stationmaster is to enhance the user experience, to take a small skills attract users of the eye, let the user first visit left a very deep impression, for can let users return to have very big help again.

清晰的外貿網(wǎng)站導航結構讓用戶時刻知道自己所處的位置
Foreign trade website navigation structure clear, let users know the moment position
　　
清晰的外貿網(wǎng)站導航和外貿網(wǎng)站構可以讓用戶訪問外貿網(wǎng)站時知道自己處在什么位置，以致于不會讓用戶迷失于外貿網(wǎng)站中。據(jù)筆者所知，大部分站長建立外貿網(wǎng)站時都是通過網(wǎng)絡下載的程序代碼直接套上外貿網(wǎng)站的，如果不適當?shù)慕Y合用戶的訪問需求進行修改的話，那么普通的外貿網(wǎng)站結構很難讓用戶留下深刻的印象，畢竟用戶都不會對大眾化的外貿網(wǎng)站產(chǎn)生一絲絲的記憶。而且普通的導航結構很容易讓用戶不知道自己所訪問的頁面在哪里。所以說，提升用戶體驗，最好是給外貿網(wǎng)站的導航進行合理的劃分，內容分好類不要東一點西一點的，還有每個次導航都應該加上超鏈接，這樣對用戶返回上級菜單比較方便。 　　
Clear the foreign trade website navigation and trade website structure allows the user to access foreign trade website know themselves in what position, so as to not allow users to get lost in the foreign trade website. As far as I know, most of the webmaster to establish foreign trade site is through the network to download the program code directly on the foreign trade website, if not combined with appropriate access needs of users to modify it, so the foreign trade website structure common difficult to let users leave a deep impression, after all, users are not popular foreign trade website have a trace of memory. And the navigation structure of common very easy to let users do not know what the page where. Therefore, to enhance the user experience, it is best to give foreign trade website navigation is reasonable division, content good points don't East West Point, and each time the navigation should add hyperlinks, so that the user more convenient to return to the previous menu.

合理的外貿網(wǎng)站內鏈更利于用戶體驗
The foreign trade site within the chain is more advantageous to the user experience

其實給外貿網(wǎng)站設置內鏈最主要的目的是為了讓用戶瀏覽到某個地方不理解該詞的意思時，可以適當?shù)耐ㄟ^內鏈所指向的頁面進行了解。而現(xiàn)在很多站長把內鏈當成是提高外貿網(wǎng)站排名的工具來使用，卻忽略了其最根本的意義了。對于外貿網(wǎng)站內鏈關鍵詞的設置，筆者江禮坤建議站長在設置是，不要通通的指向首頁，這不利于外貿網(wǎng)站優(yōu)化，更不利于用戶體驗。還有內鏈關鍵詞不要使用比較生辟的詞語，因為這樣對于用戶閱讀非但沒有幫助，還會讓外貿網(wǎng)站流失很多的用戶。至于什么原因，只有靠站長們自己分析了。筆者認為要通過內鏈來提高用戶體驗，自然需要做好自然性、指向頁面的相關性、唯一性，這樣才能給予用戶最友好的訪問渠道，而用戶可以通過內鏈來有效的理解文章內容的大致意思，所以，不合適的內鏈對用戶體驗的影響一眼就可以看出來了。 　　
In fact, for the purpose of foreign trade site within the chain is the most important in order to allow users to browse to a certain place does not understand the meaning of the word, can point to the appropriate page understanding through chain. Now many webmaster to increase within the chain as the foreign trade website ranking tools to use, but ignore the most fundamental significance. For the foreign trade site within the chain set of keywords, the author Jiang Likun suggest stationmaster in the set is, not all point to the home page, which is not conducive to foreign trade website optimization, but also not conducive to the user experience. And within the chain keywords don't use is made of words, because of that for the user to read instead of help, make foreign trade website lose many users. For whatever reason, only by their own webmaster analysis. The author believes that through chain to improve the user experience, natural need to be natural, pointing to the page relevance, uniqueness, so as to give the user the most friendly access channels, roughly meaning, and the user can understand the contents of the article through chains to effective so, within the chain is not appropriate for the influence of the user experience a eye can see.

合理的布局外貿網(wǎng)站廣告位方案
Rational layout of foreign trade website advertising plan

外貿網(wǎng)站中的廣告位布局不合理，不但使廣告的轉化率效果低，而且對于用戶體驗的影響是非常大的。站長做站的唯一目的就是通過外貿網(wǎng)站的流量轉化為收入，但是其流量是建立在有用戶訪問外貿網(wǎng)站的前提下的，只有當用戶對外貿網(wǎng)站產(chǎn)生信賴感，才能夠使外貿網(wǎng)站走得更遠，流量更大，收入更多。
Foreign trade website advertising a layout is not reasonable, not only make the AD conversion effect is low, and is a very big impact on the user experience. The webmaster do only destination is through the foreign site traffic into revenue, but the flow is built on the premise of user access to foreign websites under, only when the user reliance on foreign websites, to make the foreign trade website to go further, greater flow, income more.

對于外貿網(wǎng)站廣告位的布局，筆者建議站長不要追求最好外貿網(wǎng)站全部都是廣告位，應該首先考慮提供良好的用戶體驗先，當用戶體驗好了才考慮投放廣告，而且投放廣告時，更應該注意不要影響到用戶體驗，還有一點值得注意的，如果你想做正規(guī)的外貿網(wǎng)站最好不要投放一些對用戶體驗影響超大的彈窗，這類的廣告最不利于用戶體驗的。而且廣告位的布局應該追求自然而精，并不是時不時的在內容中插入廣告，這樣很容易讓用戶分不清哪些是內容哪些是廣告，從而擔誤了用戶閱讀和吸引內容知識。所以說，影響到用戶體驗之因素之中，廣告位的布局也需要講究一定的技巧，合理的布局才能達到用戶體驗和收入雙贏的地步。
For the foreign trade website advertising a layout, the author suggest webmaster don't pursue the best foreign trade website is all advertising, should first consider providing good user experience first, when a user experience good to consider advertising, and advertising, more should pay attention not to affect the user experience, there is a point worth noting, if you want to do regular trade website is best not to put some of the impact of user experience large window, this kind of advertising is the most detrimental to the user experience. But advertising a layout should be the pursuit of natural and refined, not from time to time to insert an advertisement in content, so it is easy to let users don't know what is the content which is advertising, which take the user to read and to attract the content knowledge. Therefore, affect factor of user experience, advertising a layout also requires certain skills, reasonable layout to achieve the user experience and income win-win situation.

細節(jié)決定于成敗。用在外貿網(wǎng)站優(yōu)化中同樣的合適，就像兩個優(yōu)化方法差不多的同類型外貿網(wǎng)站，那么要想在競爭中勝出，拼的絕對是細節(jié)上的優(yōu)化了。俗話說，蟻穴雖少，但也能毀掉堅固的河堤。
Detail decides success or failure in. In the foreign trade website optimization is equally suitable for the same type of foreign trade website, like two optimization methods are similar, so to win in the competition, the fight is on the details of the optimization. As the saying goes, one is small, but can also destroy solid embankment.