作為網(wǎng)絡(luò)世界的支撐點(diǎn)的網(wǎng)站，更是人們關(guān)注的熱點(diǎn)：政府利用網(wǎng)站宣傳自己的施政綱領(lǐng)，日益成為與百姓交流的直通車；企業(yè)利用網(wǎng)站宣傳自己的形象，挖掘無限商機(jī)；個(gè)人利用網(wǎng)站展示個(gè)性風(fēng)采，創(chuàng)建彼此溝通的橋梁。越來越多的人希望擁有網(wǎng)站，開辟網(wǎng)絡(luò)世界里的一片天地。如何設(shè)計(jì)一個(gè)出色的網(wǎng)站呢？關(guān)于這個(gè)問題，人們討論的很多，可以討論的內(nèi)容也很多，加之網(wǎng)絡(luò)技術(shù)的飛速發(fā)展，很難提出一個(gè)絕對(duì)權(quán)威和正確的設(shè)計(jì)思路，根據(jù)過去的經(jīng)驗(yàn)和自己的思路總結(jié)出以下幾個(gè)思路：
As a network of support for the web site in the world, but also people concerned hot: the government used website propaganda their platforms, increasingly become the through train communication with the people; Enterprise use website propaganda his image, mining the unlimited business opportunities; Personal use website show individual character style, create each other's bridge of the communication. More and more people wish to have a web site, open up the network in the world of a slice of heaven and earth. How to design a good website? On this question, people to discuss a lot of, can discuss the contents and many, together with the rapid development of network technology, it is difficult to put forward a absolute authority and the correct design idea, based on past experience of his thoughts and summarized the following a few ideas:

一、定位網(wǎng)站的主題和名稱（The theme of the website localization and names）

網(wǎng)站的主題也就是網(wǎng)站的題材，北京網(wǎng)站設(shè)計(jì)開始首先遇到的問題。網(wǎng)站題材千奇百怪,琳瑯滿目，只要想的到，就可以把它制作出來。題材可以有成千上萬種。這么多題材，如何選擇呢？遵循的原則如下：
 The theme of the website is the subject of website, Beijing website design began the first meet problem. Website various themes, full of beautiful things in eyes, as long as wanted, you can take it produced. Subjects can have thousands of kinds of. So many subjects, how to choose? The principles of the following:

1、主題要小而精 網(wǎng)站的最大特點(diǎn)就是新和快，目前最熱門的個(gè)人主頁都是天天更新甚至幾小時(shí)更新一次。最新的調(diào)查結(jié)果也顯示，網(wǎng)絡(luò)上的"主題站"比"萬全站"更受人們喜愛，就好比專賣店和百貨商店，如果我需要買某一方面的東西，肯定會(huì)選擇專買店。
Subject to small and fine web site that the biggest characteristic of new and faster, at present the most popular personal homepage is updated every day even updated once a few hours. The latest survey result also shows, on the network "theme stand" than "sure-fire stand" more popular, like stores and department stores, and if I need to buy a hand things, will choose only buy store.

2、題材最好是你自己擅長或者喜愛的內(nèi)容 興趣是制作網(wǎng)站的動(dòng)力，沒有熱情，很難設(shè)計(jì)制作出優(yōu)秀的網(wǎng)站，這樣在制作時(shí)，才不會(huì)覺得無聊或者力不從心。
Is your best subject at or the content of the love interest is making the power of the web site, no passion, it is difficult to design a good website, so in production, don't feel bored or ambition.

3、題材不要太濫或者目標(biāo)太高 如果題材已經(jīng)確定以后，就可以圍繞題材給網(wǎng)站起一個(gè)名字。網(wǎng)站名稱，也是網(wǎng)站設(shè)計(jì)的一部分，而且是很關(guān)鍵的一個(gè)要素。和現(xiàn)實(shí)生活中一樣，網(wǎng)站名稱是否正氣，響亮，易記，對(duì)網(wǎng)站的形象和宣傳推廣也有很大影響。我的建議是：1、名稱要正 2、名稱要易記 3、名稱要有特色 4、要適合SEO、UEO。
Don't abuse or subject matter too high if theme has identified target after, it can be subject to a website on a name. Web site name, is also part of the web design, and it's one of the crucial factors. As in real life, the web site name is upright, loud and clear and easy, of the site's image and promotional also has very big effect. My advice is: 1, the name is 2, to name to want to remember 3, 4, to name a characteristics should be suitable for SEO, UEO.

二、定位網(wǎng)站的CI形象（The CI website localization image）

所謂CI(corporate identity)，意思是通過視覺來統(tǒng)一企業(yè)的形象。一個(gè)杰出的網(wǎng)站，和實(shí)體公司一樣，需要整體的形象包裝和設(shè)計(jì)。準(zhǔn)確的，有創(chuàng)意的CI設(shè)計(jì)，對(duì)網(wǎng)站的宣傳推廣有事半功倍的效果。具體的做法是：
The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort. The specific methods:

1、設(shè)計(jì)網(wǎng)站的標(biāo)志(logo) 就如同商標(biāo)一樣，標(biāo)志是你站點(diǎn)特色和內(nèi)涵的集中體現(xiàn)，看見標(biāo)志就讓大家聯(lián)想起你的站點(diǎn)。
Web design mark (logo) as trademark, the sign is the characteristic and the connotation of your site embodiment, saw signs so everyone associate with your site.

2、設(shè)計(jì)網(wǎng)站的標(biāo)準(zhǔn)色彩 網(wǎng)站給人的第一印象來自視覺沖擊，確定網(wǎng)站的標(biāo)準(zhǔn)色彩是相當(dāng)重要的一步。提醒一點(diǎn)要注意色彩的合理搭配。
Web design standard colour to web site the impression from visual impact, sure web standards is quite important step color. Remind a bit to pay attention to colorific reasonable collocation.

3、設(shè)計(jì)網(wǎng)站的標(biāo)準(zhǔn)字體 和標(biāo)準(zhǔn)色彩一樣，標(biāo)準(zhǔn)字體是指用于標(biāo)志，標(biāo)題，主菜單的特有字體。
Web design standard font and standard colour, standard font that is used for mark, title, the main menu of the special font.

4、設(shè)計(jì)網(wǎng)站的宣傳標(biāo)語 也可以說是網(wǎng)站的精神，網(wǎng)站的目標(biāo)。用一句話甚至一個(gè)詞來高度概括。類似實(shí)際生活中的廣告金句。
Web design publicity slogans also say, is the spirit of the site, the goals of the web site. Use a word or even a word to highly generalization. Similar ads gold in actual life sentences.

三、確定網(wǎng)站的欄目（Determine the column of web site）

建立一個(gè)網(wǎng)站好比寫一篇文章，首先要擬好提綱，文章才能主題明確，層次清晰。如果網(wǎng)站結(jié)構(gòu)不清晰，目錄龐雜，內(nèi)容東一塊西一塊。結(jié)果不但瀏覽者看得糊涂，自己擴(kuò)充和維護(hù)網(wǎng)站也相當(dāng)困難。網(wǎng)站的題材確定后，并且收集和組織了許多相關(guān)的資料內(nèi)容，但如何組織內(nèi)容才能吸引網(wǎng)友們來瀏覽網(wǎng)站呢？欄目的實(shí)質(zhì)是一個(gè)網(wǎng)站的大綱索引，索引應(yīng)該將網(wǎng)站的主體明確顯示出來。一般的網(wǎng)站欄目安排要注意以下幾方面：
Build a web site like to write an article, the first to draw up the outline, the theme can clear, clear hierarchy. If the structure of the website are not clear, possibly directory, content east a cake of west a piece. The results not only your visitors see more confused, expanded and maintenance of website is difficult. The subject of website is determined, and collect and organize many relevant data content, but how to organize the content to attract users to browse the web site? The essence of the column is a website of the outline of an index, the main body of the site should be clearly displayed. General website column arrangement should pay attention to the following aspects:

1、要緊扣主題（To on track4）

將你的主題按一定的方法分類并將它們作為網(wǎng)站的主欄目。主題欄目個(gè)數(shù)在總欄目中要占絕對(duì)優(yōu)勢(shì)，這樣的網(wǎng)站顯的專業(yè)，主題突出，容易給人留下深刻印象。
Will your theme according to certain method classification and use them as the Lord of the web column. The number of columns in the overall theme of the column to dominated, such a web site the significant professional, the subject is prominent, easy to give a person leave deep impression.

2、設(shè)立最近更新或網(wǎng)站指南欄目
Set up recently updated or website guide columns

設(shè)立"最近更新"的欄目，是為了照顧常來的訪客，讓你的主頁更有人性化。如果主頁內(nèi)容龐大，層次較多，而又沒有站內(nèi)的搜索引擎，設(shè)置"本站指南"欄目，可以幫助初訪者快速找到他們想要的內(nèi)容。
Set up "recently updated" column is to take care of the visitor often, let your home page is more humane. If your home page content huge, level is more, and no stand inside the search engine, setting, "this site guide" column, can help quickly find they want to symbolise the content.

3、設(shè)立可以雙向交流的欄目比如論壇，留言本，郵件列表等，可以讓瀏覽者留下他們的信息。
Can set up the column of bilateral exchanges such as BBS, guestbook, mailing list, and can let your visitors leave their information.

4、設(shè)立下載或常見問題回答欄目
Download or set up the common problems answer columns

網(wǎng)絡(luò)的特點(diǎn)是信息共享。如在你主頁上設(shè)置一個(gè)資料下載欄目，便于訪問者下載所需資料。另外，如果站點(diǎn)經(jīng)常收到網(wǎng)友關(guān)于某方面的問題來信，最好設(shè)立一個(gè)常見問題回答的欄目，既方便了網(wǎng)友，也可以節(jié)約自己更多時(shí)間。
The characteristics of the network is sharing information. As in your home page set on a material download columns, facilitate visitors download material. In addition, if the site often receive certain aspects of the problem about the letter, the best set up a common problem answer column, which is convenient for the net friend, also can save yourself more time.

四、確定網(wǎng)站的目錄結(jié)構(gòu)（Determine the directory structure of a web site）

網(wǎng)站的目錄是指你建立網(wǎng)站時(shí)創(chuàng)建的目錄。例如：在用frontpage98建立網(wǎng)站時(shí)都默認(rèn)建立了根目錄和images(存放圖片)子目錄。目錄結(jié)構(gòu)的好壞，對(duì)瀏覽者來說并沒有什么太大的感覺，但是對(duì)于站點(diǎn)本身的上傳維護(hù)，內(nèi)容未來的擴(kuò)充和移植有著重要的影響。下面是建立目錄結(jié)構(gòu)的一些建議：
Web directory is to point to a website you when the directory to create. For example: in a web site frontpage98 when the default set up the root directory and images (store pictures) subdirectories. Directory structure is good or bad, it is not for your visitors what too big feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has important effect. Below is a list of some of the Suggestions established structure:

1、不要將所有文件都存放在根目錄下，會(huì)造成文件管理混亂
Don't put all the files are stored in the root directory, can cause file management confusion

你常常搞不清哪些文件需要編輯和更新，哪些無用的文件可以刪除，哪些是相關(guān)聯(lián)的文件，影響工作效率。另外，上傳速度慢。服務(wù)器一般都會(huì)為根目錄建立一個(gè)文件索引。當(dāng)您將所有文件都放在根目錄下，那么即使你只上傳更新一個(gè)文件，服務(wù)器也需要將所有文件再檢索一遍，建立新的索引文件。很明顯，文件量越大，等待的時(shí)間也將越長。所以，盡可能減少根目錄的文件存放數(shù)。
You often do not clear which files need to edit and renewal, which useless files can be deleted, which is linked to the file, influence the work efficiency. In addition, upload speed. Server will generally for the root directory to establish a file index. When you put all the files in the root directory, so even if you only upload update a file, server also need to put all the files to retrieval again and create a new index files. Obviously, the greater the amount documents, wait for the time will be the more long. So, as far as possible to reduce the number of storage root directory.

2、按欄目內(nèi)容建立子目錄
According to the content column establish subdirectories

子目錄的建立，首先按主菜單欄目建立。例如:企業(yè)站點(diǎn)可以按公司簡介，產(chǎn)品介紹，價(jià)格，在線定單，反饋聯(lián)系等建立相應(yīng)目錄。其他的次要欄目，類似what's new，友情連接內(nèi)容較多，需要經(jīng)常更新的可以建立獨(dú)立的子目錄。而一些相關(guān)性強(qiáng)，不需要經(jīng)常更新的欄目，例如：關(guān)于本站，關(guān)于站長，站點(diǎn)經(jīng)歷等可以合并放在一個(gè)統(tǒng)一目錄下。所有程序一般都存放在特定目錄。例如：CGI程序放在cgi-bin目錄。所有需要下載的內(nèi)容也最好放在一個(gè)目錄下。
The establishment of the directory, according to the main menu first established columns. For example: enterprise sites may according to company's introduction, product introduction, price, online order, such as the establishment of corresponding feedback contact list. Other secondary columns, similar to what 's new content more, connect, friendship needs to be updated frequently can establish independent subdirectories. And some strong correlation, don't always need to update the columns, for example: about this site, about the webmaster, etc can be combined on site through a unified directory. All the programs are usually stored in specific directory. For example: CGI program in CGI-bin directory. All need to download content also had better be put in a directory.

3、在每個(gè)主欄目目錄下都建立獨(dú)立的images目錄
Each column in the directory is the establishment of an independent images directory

為每個(gè)主欄目建立一個(gè)獨(dú)立的images目錄是最方便管理的。而根目錄下的images目錄只是用來放首頁和一些次要欄目的圖片。
Each column for the Lord set up a separate images directory is the most convenient management. And the root directory of the images are just used to put home page directory and some minor column picture.

4、目錄的層次不要太深
Directory level not too deep

目錄的層次建議不要超過3層，維護(hù)管理方便。
Directory of the proposal is not more than 3 layers level, convenient maintenance and management.

5、不要使用中文目錄
Don't use Chinese directory

6、不要使用過長的目錄
Don't use a long list

五、確定網(wǎng)站的鏈接結(jié)構(gòu)（Sure web link structure）

網(wǎng)站的鏈接結(jié)構(gòu)是指頁面之間相互鏈接的拓?fù)浣Y(jié)構(gòu)。它建立在目錄結(jié)構(gòu)基礎(chǔ)之上，但可以跨越目錄。建立網(wǎng)站的鏈接結(jié)構(gòu)有兩種基本方式：
Web link structure is to point to page links between the topological structure of each other. It is based in the directory structure basis, but can cross the directory. Website link structure has two basic ways:

1、樹狀鏈接結(jié)構(gòu)
Tree link structure

類似DOS的目錄結(jié)構(gòu)，首頁鏈接指向一級(jí)頁面，一級(jí)頁面鏈接指向二級(jí)頁面。這樣的鏈接結(jié)構(gòu)瀏覽時(shí)，一級(jí)級(jí)進(jìn)入，一級(jí)級(jí)退出。優(yōu)點(diǎn)是條理清晰，訪問者明確知道自己在什么位置，不會(huì)"迷"路。缺點(diǎn)是瀏覽效率低，一個(gè)欄目下的子頁面到另一個(gè)欄目下的子頁面，必須繞經(jīng)首頁。
The directory structure of a similar DOS, home page links to level 1 page, level 1 page links to level 2 pages. This link structure browsing, YiJiJi into, YiJiJi exit. The advantage is a clear and organized, the visitor clear know what position, not "fan" way. Defect is browsing low efficiency, a column of the child pages to another section of the child pages, must by the home page.

2、星狀鏈接結(jié)構(gòu)
Star shaped link structure

類似網(wǎng)絡(luò)服務(wù)器的鏈接，每個(gè)頁面相互之間都建立有鏈接。這種鏈接結(jié)構(gòu)的優(yōu)點(diǎn)是瀏覽方便，隨時(shí)可以到達(dá)自己喜歡的頁面。缺點(diǎn)是鏈接太多，容易使瀏覽者迷路，搞不清自己在什么位置，看了多少內(nèi)容。
Similar web server link, each page have established a link between each other. This link structure is the advantage of browsing convenient, can arrive at any time you like page. Defect is links too much, easy to make browsers get lost, do not clear himself in what position, see how much content.

這兩種基本結(jié)構(gòu)都只是理想方式，在實(shí)際的網(wǎng)站設(shè)計(jì)中，總是將這兩種結(jié)構(gòu)混合起來使用，達(dá)到比較理想的效果。比較好的方案是：首頁和一級(jí)頁面之間用星狀鏈接結(jié)構(gòu)，一級(jí)和以下各級(jí)頁面之間用樹狀鏈接結(jié)構(gòu)。
The two basic structure is the ideal way, in the actual web design, will always be the two structures using mixed up, which is the ideal effect. Good plan is: home page and level 1 page with star shaped link between structure, level and at all levels between the page with tree link structure.

六、設(shè)計(jì)網(wǎng)站的整體風(fēng)格（The integral style of the web design）

風(fēng)格(style)是抽象的，是指站點(diǎn)的整體形象給瀏覽者的綜合感受。這個(gè)"整體形象"包括站點(diǎn)的CI(標(biāo)志，色彩，字體，標(biāo)語)，版面布局，瀏覽方式，交互性，文字，語氣，內(nèi)容價(jià)值，存在意義，站點(diǎn)榮譽(yù)等等諸多因素。如何樹立網(wǎng)站風(fēng)格呢？我們可以分這樣幾個(gè)步驟：
Style (style) is abstract, it is to point to the site's overall image to the visitor's comprehensive experience. The "overall image" includes the site's CI (symbol, colors, fonts, slogans), page layout, browsing way, interactivity, text, tone, content value, the meaning of existence, honor and so on many factors site. How to set up the site style? We can share such several steps:

1、確信風(fēng)格是建立在有價(jià)值內(nèi)容之上 一個(gè)網(wǎng)站有風(fēng)格而沒有內(nèi)容，就好比繡花枕頭一包草，好比一個(gè)性格傲慢但卻目不識(shí)丁的人。你首先必須保證內(nèi)容的質(zhì)量和價(jià)值性，這是最基本的。
That style is built on a value on a web site content has no style and content, like embroidered pillow a pack of grass, like a character arrogant but couldn't read. First you must ensure that the quality of the content and value sex, this is the most basic.

2、你需要徹底搞清楚自己希望站點(diǎn)給人的印象是什么
You need a thorough make clear oneself hope site gives the impression of  What?

3、在明確自己的網(wǎng)站印象后，開始努力建立和加強(qiáng)這種印象.
In clear your own web site after impression, began to establish and strengthen this impression.

本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國http://www.zcxsjx.com/