程構建血脈，細節決定成敗。
Cheng building blood, detail decides success or failure.

SEO優化是網站優化的全部嗎？答案是否定的，網站優化的全部，我這邊可以給大家一個公式（SEO+UEO+SMO+SSO=網站優化），大家進行考核比較，希望對SEOer愛好者一些幫助。
SEO optimization is website optimization of all? The answer is no, site optimization of all, my side could give everybody a formula (SEO + UEO + SMO + SSO = site optimization), you compare assessment, and I hope to SEOer lovers some help.

關于網站優化公式的相關字母解釋：
About web site optimization formula of relevant letters explanation:

SEO = 搜索引擎優化（Search Engine Optimization）
UEO = 用戶體驗優化（user experience Optimization）
SMO = 社會化媒體優化（Social media optimization）
SSO = 銷售服務優化（Sales Service Optiministic）

大家要知道seo優化的只是網站建設的一個點，并不是網站優化的全部。網站優化涉及到UEO，SMO等等一些元素，它是一個整體，所連接起來就是一個流程。而這流程的每一個細節決定網站優化是否是一個成功的舉措。
Everybody wants to know the optimization of the website of seo is just a point, and not all of the web site optimization. Website optimization involves UEO, SMO and so on some elements, it is a whole, connects is a process. And this process every detail to determine the optimization is a successful move.

現在很多微博都在轉播，seo+UEO才算得上真正的網站優化，這里我想把網站優化這一概念賦予些元素和更多的思想進去，并把焦點放在產品/服務的增值或者說企業ROI投資回報上。
Now many micro bo all at the broadcast, seo + UEO it hardly is the real website optimization, here I want to put this concept website optimization to some elements and more thoughts in, and focus on the product/service of the value of the enterprise or the investment return ROI.

SEO更多注重引擎優化，架構優化，外部優化等帶來的流量，UEO側更多粘住這些流量，讓顧客能夠快速，精準，友好地得到自己想要了解的，想要得到的東西。Ueo還包括一點SMO（社會媒體優化），SMO也可以劃分成優化的一個大點。UEO如果說粘住流量，那么SMO可以說把這些流量口碑似的分享出去，實現流量增值。這里加上一個元素SSO（sales service optiministic），我們可以把它稱為：銷售服務優化。
SEO more attention to engine optimization, structure optimization, external optimization brings flow, UEO side more stick to these flow, let the customer can fast, accurate, friendly to get your want to know, want to get things. Ueo also includes a little SMO (social media optimization), SMO can also be divided into optimization of a larger. UEO if stuck flow, then the flow SMO can say word-of-mouth share out though, realize flow value. Here with an element SSO (sales service optiministic), we may call it: sales service optimization.

流量是大家最為關注的地方，我們從流量去了解這么一個流程。流量來了，那么需要留住它，然后不斷擴大流量，在這期間持續不斷創造有價值的流量。網站優化的最終就是取得投入產出的回報。
Flow is the most attention all the place, we from the flow to understand such a process. Flow, so need to keep it, then continuously expand the flow, during which continue to create valuable flow. Website optimization is to achieve the ultimate input-output returns.

我舉個例，一個游樂場所，從內部設施完備架構和外部的基本宣傳功夫做好了，那么很多玩家就給吸引或者自己找上門來了，把游樂場內部游樂設施，功能指示等，溫馨提示等給游客，游客了解一些新玩意，有目的，興趣玩游樂設備。另外給他們一些優惠券，介紹券等等讓他們介紹朋友過來后，或者下一次再來會有打折的一些優惠以此一個類似口碑營銷來宣傳帶動回頭客和擴展玩客源。在這些流程里面客服服務一定得到位，一定得做好。可能前面已經做了大量的功夫，很多玩客已經已經進來湊熱鬧了，我們就應該更好的服務好游客，讓游客更好的了解，玩得開心，然后讓他們再一次或者介紹一些朋友過來，以這樣持續創造價值，產生回報。
I, for example, a amusement place, from the internal structure and external complete facilities of the basic propaganda kung fu ready, then a lot of the players just to attract or seek to come, the playground internal amusement facilities, such as function indicators, such as warm reminder to tourists, visitors understand new things, have a purpose, interested in playing amusement equipment. In addition to give them some coupons, coupons, etc. Let them introduced introduced friends come over, or the next time again will offer a discount to some of the favorable a similar to promote the mouth marketing drive and the expansion of repeat play the passengers. In these processes inside service must get a customer service, must do well. Front may have done a tremendous effort, many play guest have already have come in to join in the fun, we should better service good tourists, let the visitor to better understand, have a good time, and then let them again or introduce some friends over to such continued to create value, yielding results.

網站優化做了90%的東西，最后卻只有10%優化決定你的網站優化是否成功，所以別忽略那怕只有10%的工作。這就是銷售服務優化，目前大多數的一些b2c商城，企業平臺，門戶平臺，還是團購平臺大部分都存在這種問題，因為我發現也的確大多數的企業都有這么一個通病，無法留住客戶，無法持續創造價值，希望這篇文章能給企業對網站優化新概念詮釋的理解。
The website optimization 90% of things, the last is only 10% of your website optimization optimization decision whether success, so don't ignore the fear of only 10% of the work. This is the sales service optimization, some of the most current b2c mall, enterprise platform, portal platform, or bulk order platform there are such problems most, because I found that does most of the enterprise as a common failing, can't keep customers, not last creation value, hope this paper can give enterprise to site optimization new concept interpretation of understanding.
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