隨著寬帶越來越普及，上網的用戶越來越多，喜歡建站的站長也越來越多，畢竟建立一個個人網站建設成本很低，域名、空間加在一年也就是幾百元，但是如何從成千萬個人網站中脫穎而出，網站內容定位至關重要。
As broadband grows more popular, more and more Internet users, like the establishment of the webmaster more and more, after all, to establish a personal website cost is low, domain name, space and in a year is a few hundred, but how to ChengQianWan personal website to the fore, website content location is very important.

1、同類型網站對比：確定一個網站定位后，就可以根據自己網站的關鍵字去搜索引擎查一下，同類的網站有哪些，網站規模如何，假如你能真的想到一個大家需要而尚沒有人做的方向，那十分恭喜你，成功的機率就大了很多。當然，不是說現在有很多同類型的網站我就不做了，只要你能提供用戶真正需要的內容，做出特色和差異，還是有很大希望的。
The same type website contrast: identify a website localization, can according to their own web site keywords to search engine check, the same site what, the website scale how, if you can really think of a everybody needs and no one is the direction, that is quite congratulations you, the probability of success is a great many. Of course, not to say that now has a lot of the same type of web site, I won't do it, if you can provide the user really need content, do the special features and differences, there are still great hope.

2、可行性：雖然建立一個個人網站成本很低，但是我們這里還是要分析一下網站建立的可行性，包括技術和內容后期更新問題，畢竟資金不是問題，但是如果建立一個小型門戶網站，我想靠單個人是不現實的，我勸你還是放棄，最好做好市場調查后再入手。對于個人站長來說，需求資金影響不大，主要就是技術，如果不懂程序和美工，我想還是放棄為好,當然,不排除有人愿意出錢請別人實現,畢竟有錢能使鬼推磨。
Feasibility: although build a personal website cost is low, but we here or have to analyse the feasibility of the web site set up, including technology and content late update. After all, money is not the problem, but if set up a small web portal, I want to rely on a single person is not the reality, I advise you to give up or, better make market survey of again. For individual webmaster, it needs money the impact is not big, main is a technology, if do not know a program and artists, I want to give up or for good, of course, do not eliminate someone willing to pay please people realize, after all money makes the mare go.

3、如何贏利：對于個人站長而言，如何盈利才是根本問題，金融危機下，個人網站盈利模式很單一，無非也就那么幾種，GGAD，廣告聯盟，錯新網，但是對于一個想發展壯大的網站，明顯遠遠不夠，如果網站定位明確，卻找不到好的贏利模式，就直接限定了網站的發展前景。
How to profit: for individual adsense speaking, how to profit is the basic problem, the financial crisis, the personal website profit model is a single, but also so a few kinds, GGAD, advertising alliance, the wrong one, but for a want to development and expansion of the website, obviously not enough if the website localization clear, but couldn't find a good profit model, is direct limit the website development prospects.

4、內容獨特：定位網站的時候，首先要了解這個網站定位在什么層次上，正確了解為什么類型的用戶服務，內容必須是指定到這些用戶的需求，只有真正確定用戶需要什么，才能向用戶提供真正有價值的內容，吸引用戶二次訪問，只有這樣的網站才容易成功。
Unique content in the location of the web site, they first need to know that the website localization in what level, correctly understand why type of customer service, the content must be assigned to the needs of the users, the only real users need to determine what, can provide real valuable content, attract users second visit, the only way to the site just easy to success.

網站定位就是決定網站內容的方向，方向錯誤可能產生失敗，求大求全的網站對于中小站長而言，不太現實，畢竟要維護這樣一個大網站需要太多的編輯人員、信息資源、技術支持，推廣和營銷等等。方向錯誤的更大成本是人力、財力、物力等資源的浪費，即使付出了很多勞動，也難以獲得回報。
Website localization is to determine the content of the direction, the direction errors failure, pursuing big web site for small and medium-sized adsense jellyfish concerned, not very realistic, after all to maintain such a large web sites need too many editors, information resources, technical support, promotion and marketing, and so on. The wrong way bigger cost is human, financial and material resources and other waste of resources, even putting a lot of labor, also hard to get in return.
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