一個(gè)企業(yè)網(wǎng)站需要設(shè)置哪些功能，網(wǎng)站風(fēng)格應(yīng)該如何選擇，域名注冊(cè)需要注意什么，諸多問題困擾著有建站需求的中小企業(yè)。許多中小企業(yè)因?yàn)闆]有做好建站規(guī)劃，導(dǎo)致花費(fèi)不少，實(shí)際建站效果卻與預(yù)期相差甚遠(yuǎn)。
A enterprise web site need to set up what function, the website should be how to choose the style, domain name registration need to pay attention to what, many problems with a site needs of small and medium-sized enterprises. Many small and medium-sized enterprise because no well site planning, lead to take a little, but the results and actual site expected far.

針對(duì)目前中小企業(yè)不重視網(wǎng)站規(guī)劃的現(xiàn)象，尚品中國(guó)認(rèn)為：網(wǎng)站規(guī)劃是建站前企業(yè)對(duì)建站目的的審視，對(duì)網(wǎng)站功能、風(fēng)格、域名、空間、后續(xù)推廣與維護(hù)、費(fèi)用等事項(xiàng)做出的規(guī)劃。清晰的建站規(guī)劃，能對(duì)網(wǎng)站建設(shè)起到指導(dǎo)作用，便于達(dá)成企業(yè)預(yù)期的建站目的。因此，建議中小企業(yè)建站前需要做好以下準(zhǔn)備：
For small and medium-sized enterprises at present not value web programming phenomenon, shang pin China think: web programming is built for the purpose of the station enterprise multiple examines, for website functions, style, domain name, space, follow-up promotion and maintenance cost, etc make planning. Clear site planning, can play a guiding role for the website construction, easy to achieve enterprise expected purpose site. Accordingly, the proposal is small and medium-sized enterprises built the station to do the following preparation:

(1)明確建站目的(Clear purpose site)

尚品中國(guó)提醒，建站目的是網(wǎng)站規(guī)劃的核心問題，決定了網(wǎng)站規(guī)劃的其它事項(xiàng)，要非常明確和具體。目前，北京網(wǎng)站建設(shè)目的有以下幾種類型：展示型，全面詳細(xì)地介紹企業(yè)及產(chǎn)品，希望提升企業(yè)形象;聯(lián)絡(luò)型，通過網(wǎng)站上的互動(dòng)功能，使企業(yè)具有網(wǎng)絡(luò)溝通能力，與客戶保持聯(lián)系，可及時(shí)得到客戶的反饋信息;營(yíng)銷型，主要實(shí)現(xiàn)電子商務(wù)功能;綜合型，則包含了以上三種目的。中小企業(yè)首先應(yīng)根據(jù)自身產(chǎn)品特點(diǎn)、銷售渠道和銷售對(duì)象等情況，明確企業(yè)建站目的。
Shang pin China reminds, multiple purpose is the core of the web programming, website planning to other matters, to be very clear and specific. Currently, Beijing website construction purpose has the following kinds of types: display type, comprehensive detailed introduction to enterprise and products, hoping to promote enterprise image; Contact type, through the web site of the interactive function, make enterprise has the network communication ability, stay in touch with clients, can get the timely customer feedback information; Marketing type, mainly realizes electronic business functions; Comprehensive, it contains three kinds of purpose. Small and medium-sized enterprises should first according to their own product features, sales channels and sales object and so on, clear enterprise multiple purpose.

(2)網(wǎng)站功能需實(shí)用(Site function should be practical)

網(wǎng)站建設(shè)的目的決定了網(wǎng)站功能的設(shè)置，網(wǎng)站功能則是實(shí)現(xiàn)建站目的的途徑。比如：展示型網(wǎng)站，具備新聞中心、產(chǎn)品發(fā)布、視頻展示等常用功能即可;而聯(lián)絡(luò)型網(wǎng)站，留言板、在線咨詢、資料下載等功能必不可少;營(yíng)銷型網(wǎng)站，要求能實(shí)現(xiàn)在線交易。網(wǎng)站功能實(shí)用就好，不可盲目追求功能上的“奢華”，過于繁雜的功能如果缺乏必要的內(nèi)容支撐，不僅得不到充分的利用，而且建站費(fèi)用高昂、占用空間，同時(shí)也會(huì)影響客戶體驗(yàn)。
The purpose of the website construction to the site function setting, the web site is to realize the objective function is the way station. For example: display type website, have the news center, product release, video shows the common functions can; And contact type website, message board, online consultation, information function such as download necessary; Marketing type website, requirement can realize the online trading. Website functional practical good, not blind pursue the function of "costly", too multifarious function if lack of necessary content support, not only can not make full use of, and the high costs of site, take up the space, also affect the customer experience.

(3)網(wǎng)站風(fēng)格以清晰、簡(jiǎn)潔為主(Web site to clear, concise style is given priority to)

不同的行業(yè)，企業(yè)網(wǎng)站的主色調(diào)、網(wǎng)站結(jié)構(gòu)、設(shè)計(jì)風(fēng)格也有所不同，但都應(yīng)當(dāng)遵循清晰、簡(jiǎn)潔實(shí)用的原則。比如科技型企業(yè)，主色調(diào)多為藍(lán)色，藍(lán)色讓人覺得理性、專業(yè)，體現(xiàn)了這個(gè)行業(yè)的創(chuàng)新性;婚紗攝影行業(yè)，普遍以大紅色為主色調(diào)，大紅色代表了幸福、喜慶，體現(xiàn)了服務(wù)行業(yè)的熱情。另外，尚品中國(guó)網(wǎng)站的整個(gè)頁(yè)面設(shè)計(jì)應(yīng)主次分明，突出重點(diǎn)，讓訪問者輕松找到想要的內(nèi)容。圖片、視頻、flash動(dòng)畫、特效應(yīng)用應(yīng)適當(dāng)，過多花俏的設(shè)計(jì)不但會(huì)喧賓奪主，而且會(huì)影響網(wǎng)站的訪問速度。
Different field, the enterprise website the mass-tone attune of the structure, design style, website is also different, but should follow the principle of clear, concise and practical. Such as science and technology enterprise, the mass-tone attune more for blue, blue let a person feel the rational, professional, reflected the industry's innovative; Wedding photography industry, generally with big red mass-tone, the big red to represent the happiness, joy, reflected the enthusiasm of the service industry. In addition, China is product of the whole page web site should be designed with trenchant primary and secondary, highlight key, let visitors to easily find the content. Pictures, video, flash animation, the special effects should be used properly, too much fancy design not only become, and will affect site access speed.

(4)選擇合適的域名(Choose the right domain name)

域名是一個(gè)網(wǎng)站的網(wǎng)上商標(biāo)，也是用戶進(jìn)入網(wǎng)站的第一道門。簡(jiǎn)單的域名如(sino-web.net)，方便訪問者記憶與訪問，容易達(dá)到事半功倍的效果。因此，在選取域名時(shí)，盡量考慮與企業(yè)形象相符或與企業(yè)名稱、標(biāo)識(shí)相統(tǒng)一，最好與站名一致，讓用戶可以將兩者聯(lián)系在一起。對(duì)于同時(shí)開展國(guó)內(nèi)外業(yè)務(wù)的企業(yè)，為兼顧國(guó)際用戶尚品中國(guó)應(yīng)該選擇國(guó)際域名(.com、.net、.org)，域名也盡量使用英文詞匯，方便國(guó)外客戶理解。
Domain name is a website online trademark, also is the user to access the site of the first gate. Simple domain such as (sino-web.net), convenient visitors memory and visit, easy to reach twice the result with half the effort. Therefore, when the domain, try to consider and enterprise image consistent with the enterprise name, logo or unity, the best and the name of the agreement, so that users can will both together. To carry out the business and domestic and foreign enterprise, both for international users shang pin China should choose the international domain name (. Com,.net,. Org), domain name also try to use English vocabulary, convenient and foreign customers to understand.

(5)服務(wù)器托管或空間租賃(Server hosting or space rental)

實(shí)力雄厚的大型企業(yè)基于企業(yè)自身龐大的數(shù)據(jù)庫(kù)以及安全方面的考慮，通常選擇自己架設(shè)服務(wù)器。出于對(duì)經(jīng)濟(jì)實(shí)力以及網(wǎng)站需要空間大小的考慮，尚品中國(guó)建議中小型企業(yè)選擇服務(wù)器托管服務(wù)或者與人共同分享虛擬主機(jī)(即空間租賃)，這樣就可以省去管理、維護(hù)服務(wù)器的大筆費(fèi)用。一般的中小型企業(yè)網(wǎng)站空間大概在100M-200M空間。
Strength of the large enterprise based on the enterprise itself huge database and a security perspective, usually set up to choose their own server. Out of the economic strength and the size of the space web site needs to consider, is China's small and medium-sized enterprises to choose the suggestion is hosting service or server share the virtual host (i.e. space rental), this can save management, maintenance of server large expenses. General of small and medium-sized enterprises in about 100 M web space-200 M space.

(6)選擇優(yōu)質(zhì)的建站公司(Choose the high quality of the site)

優(yōu)質(zhì)的建站公司能夠幫助中小企業(yè)做好網(wǎng)站規(guī)劃，并為他們提供專業(yè)高效的建站服務(wù)。就如何選擇優(yōu)質(zhì)的建站公司，尚品中國(guó)建議中小企業(yè)可以從建站公司的經(jīng)營(yíng)資質(zhì)、網(wǎng)站制作經(jīng)驗(yàn)及技術(shù)實(shí)力、建站團(tuán)隊(duì)水平以及建站性價(jià)比等方面進(jìn)行綜合考慮。
High quality site company can help small and medium-sized enterprises do web programming, and for them to provide professional and efficient service the station. How to choose the high quality of the site, is China's small and medium-sized enterprise can taste Suggestions from the site of the company business qualification, the website production experience and technical strength, the site and the team level resides in cost-effective integrated consideration.

在眾多的網(wǎng)站建設(shè)服務(wù)提供商中，尚品中國(guó)從企業(yè)網(wǎng)絡(luò)營(yíng)銷角度出發(fā)推出的——“建站+推廣”一體化網(wǎng)絡(luò)營(yíng)銷服務(wù)，獲得了廣大中小企業(yè)的廣泛青睞。
In many of the website construction service provider, it products from China enterprise network marketing perspective, the launch of the "site + promotion" integrated network marketing service, win the small and medium enterprise are widely favored.

本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國(guó)http://www.zcxsjx.com/